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Home1 / Our Work2 / AJ Massullo

AJ Massullo

For over 65 years, AJ Massullo has provided top quality excavation and demolition services to the lower mainland. Their reputation in quality and service has kept their business steady. For future growth, they approached us to help modernize their brand and marketing in an ultra competitve industry. We started by creating a new brand identity and then building a marketing strategy to elevate their status in the marketplace.

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Logo design, Brand voice, Stationary, Website design, Signage, Digital MArketing

Two logos for AJ Massullo: the left logo features a red excavator next to blue text AJ Massullo Excavating Ltd, and the right logo has stylized black initials AM above AJ MASSULLO in black text.

Before and after logo

Four computer monitors display AJ Massullos website, each showing images of heavy machinery or trucks with bold text: “We like getting dirty,” “We break things really well,” “We are your snow angels,” and “We haul like mother truckers.”.

Brand Voice

Two computer monitors display AJ Massullo’s website. The left screen shows an Our Services page with text and an illustrated excavator. The right screen shows an Excavation Services page with text and a photo of a real excavator at a worksite.

Website Design

Web & Online

  • Website Design & Development
  • Internet Marketing Services
  • Search Engine Optimization
  • Online Advertising
  • Monitoring & Reporting
  • Reputation Management
  • Social Media Management

Marketing

  • Marketing Strategy
  • Advertising Campaign Design
  • Print Design
  • Packaging Design
  • Trade Show Booth Design
  • Media Buying & Management

Branding

  • Branding
  • Logo Design
  • Brand Refresh & Rebranding
  • Brand Standards Guide
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Profound Talent Red and gray letters PROF partially visible on a black background, with curved red and gray lines encircling the text. A modern building with large windows is shown at dusk under a blue sky. Text overlay reads: Even Mother Nature needs to play by the rules. The LMDG logo and navigation menu appear at the top of the image. LMDG
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