As a Google Certified Partner Marketing Agency, one of our primary performance measures is based on the success of the many Pay-Per-Click accounts we run on behalf of our clients. To maintain our Google Partner Agency status, we are required to maintain a high level of performance.
Content
Every day people are performing online searches amidst an uncountable number of words, endless hours of video and a vast sea of images. From FAQs to blog posts, product descriptions to promotional videos, content is your most powerful tool for getting people’s attention.
The adage “content is king” may be dead, but online content is still your best tool for driving interest. Whether you’re offering a service, selling a product or promoting a cause, content strategies are the basis of successful online marketing.
Pay-Per-Click (PPC) Advertising
People are searching for businesses that offer exactly what your business provides. How can you help them find you? Search marketing helps to guide the people who are searching for you to your website. In short, we help the people you are looking for to find you. We write relevant ads, continually test a variety of versions and track and optimize them based on measurable results. We monitor click-through rate (CTR), conversion rate and interaction rate to assess the effectiveness of PPC campaigns.
We value quality over high bid or big-budget advertising, so we test, test and test again to ensure that every PPC campaign is optimized for the best performance at the lowest cost per click to maximize your return on investment.