Search engines prioritize quality content that is most relevant to what the user is searching for. The algorithms are designed to favour the best sites the internet has to offer on the topic most relevant to the search term.
Search Engine Optimization ensures that your website is compliant with the standards set by search engines such as Google, Bing and Yahoo. A website that is compliant and adaptable to search engine standards makes it accessible to the people searching for you.
While the criteria for compliance is constantly evolving, websites that communicate quality are prioritized. The higher the quality – and the more relevant you are – the more traffic search engines will send your way.