The media landscape is more complex than ever as is the choice of the best medium to deliver your message. By testing and analyzing key metrics we help you select the most cost-effective medium to reach your audience. We use a variety of different platforms for our media buying and management services including community newspapers, daily newspapers such as The Province and The Vancouver Sun, billboards, radio spots, transit shelters, retail & trade publications.
We have more than 25 years of experience shaping and developing brands, aligning your messaging with your brand identity, and highlighting the uniqueness of your business to strengthen your brand and differentiate your organization from your competitors.
Our brand strategists work with you to develop:
- effective brand messaging, a mission/positioning statement and a clear vision for your business.
- strategies for your business that are consistent with your brand.
- branding collateral and content that enhances your brand.
- a website that reflects your brand identity.
Your Industry
We analyze your industry to understand how your brand is positioned in context, amidst industry-wide trends and expert forecasts. We examine the positioning of related brands and investigate how your business compares to other prominent players in the market.
Your Customers
Businesses in the digital age have unprecedented access to data about their customers. We help you locate this data and analyze it to ascertain the motivations, unmet needs and trends that influence your customers’ behaviour. Based on this information, we refine your messaging to better align with your brand identity.
Sometimes all a brand needs is a little push to bring your branding into closer alignment with the direction your business is headed. Whether you’re an established brand or a rising star in your industry, you need data, positioning and messaging to keep your company rolling.
To refresh your brand, we examine where your business currently fits in the marketplace and identify your branding strengths as well as where more focus is needed. With a focus on what distinguishes your business from others, we can help to launch your brand skyward.
Distinct from a brand refresh, where we make minor adjustments to refine your brand, rebranding is much more comprehensive and involves a complete change in direction and can include a new name, logo and design.
Your brand is the foundation upon which your business rests. A Brand Standards Guide helps preserve and protect the integrity of your brand. It highlights the application of your logo and messaging to ensures maximum visibility with no distortions and competing or distracting surroundings.
For many of our clients, we produce a document that includes all of the information pertinent to your brand. This document delineates the written and visual standards for your brand, and we use it as a reference when developing marketing materials for your business.
Your Brand Standards Guide includes:
- an overview of your company history, vision, values and mission statement
- your colour palette, fonts and typestyle used for written communications
- your logo and samples of your visual style
The standards set out in this guide ensure that messaging is consistent with your brand across all platforms. We maintain this document and refer to it regularly to ensure that your brand is always easily recognizable as we develop your marketing materials.
