Your brand is the foundation upon which your business rests. A Brand Standards Guide helps preserve and protect the integrity of your brand. It highlights the application of your logo and messaging to ensures maximum visibility with no distortions and competing or distracting surroundings.
For many of our clients, we produce a document that includes all of the information pertinent to your brand. This document delineates the written and visual standards for your brand, and we use it as a reference when developing marketing materials for your business.
Your Brand Standards Guide includes:
- an overview of your company history, vision, values and mission statement.
- your colour palette, fonts and typestyle used for written communications.
- your logo and samples of your visual style.
The standards set out in this guide ensure that messaging is consistent with your brand across all platforms. We maintain this document and refer to it regularly to ensure that your brand is always easily recognizable as we develop your marketing materials.