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Home1 / Our Work2 / ServiceXCEL

ServiceXCEL

ServiceXCEL With new ownership in place, ServiceXCEL needed a rebrand – starting with the website. The goal was to realign its online presence with the brand’s updated direction, goals, and market expectations. From refreshed design and messaging to improved user experience, the new site tells ServiceXCEL’s story more clearly, reflects its evolving identity, and leaves a stronger impression on potential clients.

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Brand voice, Website design, Print Collateral, Digital Advertising, SEO, Tradeshow Banner Stands

Large orange text reads “service XCEL.” Below, in smaller black letters, it says “YOUR LOCAL HEATING + COOLING EXPERTS.” The background is light gray.

Client Logo

Four computer monitors display web pages for Xcel Energy, each featuring different families indoors near heating and cooling units, with orange geometric graphics and text about keeping homes comfortable.

Brand Voice, Website Design

Two promotional flyers for Service Xcel HVAC services. One offers spring maintenance discounts and shows a sneezing man. The other advertises rebates and features a surprised man holding glasses, with offer details and contact info.

Direct Mailer

A set of six HVAC service ads for ServiceXcel, featuring images of technicians, service vans, icons, text about HVAC services, customer testimonials, and contact information with an orange and white color scheme.

Facebook Ads

Two vertical banners for Service Xcel. The left (green) promotes heating with a woman on a sofa; the right (blue) promotes air conditioning with a woman relaxing under cool air. Both feature slogans, icons, and contact info.

Banner Stands

Web & Online

  • Website Design & Development
  • Internet Marketing Services
  • Search Engine Optimization
  • Online Advertising
  • Monitoring & Reporting
  • Reputation Management
  • Social Media Management

Marketing

  • Marketing Strategy
  • Advertising Campaign Design
  • Print Design
  • Packaging Design
  • Trade Show Booth Design
  • Media Buying & Management

Branding

  • Branding
  • Logo Design
  • Brand Refresh & Rebranding
  • Brand Standards Guide
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4 Seasons Home Comfort A young child sleeps peacefully in bed hugging a stuffed animal. Overlaid text reads: Don’t lose sleep over summer’s heat! Ask us about our AC Solutions. The word Summer is faintly visible in the background. A modern dining room with a large glass-enclosed wine rack filled with wine bottles. Text overlay reads: The finest vintages deserves the finest experts in cooling solutions. Ask us what system suits you. Wine Cooling Pro
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