Search Engine Marketing
Canstar is a respectable organization that has been in business for more then 25 years. They specialize in:
• Flood Restoration
• Fire Restoration
• Mold Restoration
• Trauma Restoration
• Storm Restoration
With the web evolving rapidly, Canstar decided that it was time for a new way to reach its audience. We were more then happy to take this project on starting from information architecture to design mockups and a SEO campaign that has been proven to work for us and our other clients.
Again, content is key for us and good content that is useful to Canstar’s users is exactly what we wanted in the website. We all know when a website is keyword stuffing a web page in a way that it’s a pain to read. This is what we have avoided, which time and time again has proven to bring down bounce rates and help page views grow. Were proud to say that we’ve beaten our own record in terms of bounce rate (which is when people come to your page and leave without visiting other pages) with a 1.33% bounce rate. Generally a great site is looking at 20%-30%. Average time on site for Canstar is amazing at 2:03, which means people are sticking around for more. All in all they are doing great in almost all the measured statistics on the web.
After all the required research and competition analysis was done, we decided to fully SEO Canstarrestorations.com. Once the content was done we took the liberty of doing some online PR announcements through Twitter and social bookmarking. After a few weeks of work and reform we are happy to say that Canstar is now ranking for almost every searched term that is related to their field.
It’s great when the SEO specialist in our office is actually more excited for these results then the clients themselves.

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