Sea-Far came to a+g needing a lot of help. Their Sea-Far brand was in dire need of a complete refresh. They were losing market share and needed help with a branding strategy for their umbrella brand and several of their segment brands. We helped them develop an over brand and then carefully and painstakingly developed new branding and positioning for each of their brand segments, including Sea-Far. The result was this newly refreshed brand for Sea-Far, which we then carried into their packaging design and developed a fresh new website for their consumers and brand loyalists. Sea-Far has thrived since the refresh, with incredible sales growth and new listings almost daily.