Sea-Far approached us to help breathe fresh new life into their brand. What they really needed was an overarching brand strategy. We looked at all of their products and helped them develop a SKU rationalization plan. Then we rolled up our sleeves and set to work identifying new product opportunities for the newly defined brand and then developed upscale, story-based packaging. We finished off by designing and developing a stylized WordPress website. The result? Loads of new listings and substantially increased market share.
Logo and Branding
Sea-Far is a premium seafood brand, sold in leading grocery outlets throughout North America. A&G were charged with refreshing Sea-Far's logo design and branding, which we did by introducing modern fonts and contemporary colours. The signature ribbon was retained, but not before adding some creative shadings, which added depth to the brand. Believe it or not this brand used to be yellow and red...we know, yuck, right?!
Package Design
The Sea-Far packaging design project objective was to wrap the newly designed logo and branding within a family of seafood related products. Each individual product had its own unique set of challenges but through soft innovations and collaboration we were successfully able to make each package special. The goal was to establish immediate trust and credibility with the brand and products, something that had slowly seeped away over the years. The resulting success of the rebrand and vibrant packaging design was astonishing as YOY sales increased substantially immediately. The new design also helped Sea-Far obtain loads of new listings. Cool huh?

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