Working with an established brand like Bradley Smoker is a lot of fun. Their marketing scope extends well into the United States and beyond. In fact, they currently sell their product pretty much everywhere in the world now. Our work with Bradley included the development of a retail marketing strategy designed to launch their signature line of smoking bisquettes throughout North America. We also helped develop and design their Corporate B2B catalogue as well as several consumer advertising campaigns. You could say we learned a lot about smoking food along the way. Our favourite project? Had to be developing their Win A Smokin’ Indian campaign, which helped Bradley Smoker build a substantial email marketing database for future promotions.
Logo and Branding
The Bradley Smoker signature logo featured a stylized font wrapped within an oval shape. We helped Bradley give some oomph! to their logo by adding a subtle bubble treatment. The treatment added a third dimension to the logo and really made a big difference to the brand when added to their promotional print material and packaging designs.
Print Design
This ad campaign was designed to target Bradley Smoker’s three market segments for their innovative food smokers. The ads, which are featured in fishing and hunting magazines throughout North America, Europe and New Zealand, present the Bradley product “story” in a creative and unique way. These ad campaign designs presented Bradley Smoker in a clean, professional and creative way, establishing Bradley Smoker as the gold standard for their industry.
Package Design
When Bradley Smoker wanted to launch and market their new smoking bisquettes to the grocery segment they knew A&G were the perfect partner. Our expertise in helping companies take products to retail came in handy as we were able to develop story-based packaging designed that featured the resulting benefits of their smoking disc. The package design included a family of four varieties, which were distinguished using different food images and a colour band strategy. The packaging was a huge success, obliterating the previous design retail sales.
Advertising Campaigns
This ad campaign was designed to target Bradley Smoker’s three market segments for their innovative food smokers. The ads, which are featured in fishing and hunting magazines throughout North America, Europe and New Zealand, present the Bradley product “story” in a creative and unique way. Bradley Smoker ads, created by our Vancouver Print Advertising company received wonderful recognition and awareness due to their uniqueness, making this campaign the gold standard for their industry.
Social Media Strategy
Our objective for this campaign was twofold: to energize Bradley’s retailers and distributors while at the same time developing a rich, permission-based asset database for Bradley Smoker. This successful campaign featured a grand prize of a custom Indian Spirit motorcycle, promoted through retail and online environments. We were thrilled to develop this campaign from concept to completion, from the development of strategy and the sweepstakes brand to retail and online promotional collateral.

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